The Complete Guide to Private Label Cleaning & Car Care Products

The Complete Guide to Private Label Cleaning & Car Care Products

Aug 29, 2025Darren Fleury

At Innovation Chem, we specialise in helping businesses launch and grow their own cleaning and car care brands. Whether you’re targeting retail, hospitality, pet care, or the automotive industry, private label manufacturing allows you to put your name on high-performance, fully compliant products without building your own factory.

This guide explores the wide range of product categories that can be developed under your brand — from sanitisers and household cleaners to specialist car care and even pet grooming.


Hand Gels & Sanitisers

Demand for effective hand hygiene solutions remains strong across retail, healthcare, and hospitality. Private label options include:

  • 60–70% alcohol hand gels (ethanol or isopropyl base)
  • WHO-formulated hand sanitisers with HSE permit approval
  • Scented and moisturising variants (cucumber, green tea, citrus)

These products can be supplied in bottles from 50 ml up to 5 L, making them ideal for both consumer and commercial markets.


Wheel & Fallout Cleaners

Automotive brands often build their reputation around specialist cleaning products. Options include:

  • Acid and alkaline wheel cleaners (trade strength or retail safe)
  • pH-neutral “bleeding” fallout removers
  • Gel-based and ready-to-use formats for maximum cling

These products deliver visible performance, creating strong customer loyalty for car care brands.


Snow Foams & Prewashes

Foaming prewashes are a cornerstone of the car care and transport sectors. Private label solutions include:

  • Neutral snow foams (safe for coatings and waxes)
  • Alkaline and caustic traffic film removers (TFRs) for heavy duty cleaning
  • Citrus prewashes and ultra-foams for premium consumer appeal

Available as concentrates or ready-to-use, these products can be tailored to suit professional or consumer needs.


Polishes, Waxes & Sealants

Detailing and protection products offer some of the best brand recognition in the industry. Categories include:

  • All-in-one (AIO) polishes and glazes
  • Spray waxes, cream waxes, and hybrid formulations
  • Polymer, silica, and ceramic sealants for durable protection
  • Detail sprays and gloss toppers for quick maintenance

These allow brands to position themselves as premium, professional, or entry-level depending on market goals.


Interior & Air Fresheners

Interior care is an easy entry point for consumer loyalty. Private label options include:

  • Sprayable air fresheners in a wide choice of fragrances (apple, cherry, bubblegum, fine fragrances)
  • Leather cleaners, conditioners, and protectants
  • Interior APCs (all-purpose cleaners) and UV/anti-static detailers

Fragrance is a powerful differentiator — making your product line memorable in the eyes of consumers.


Pet Care & Biological Cleaners

Cleaning isn’t limited to cars and homes — the pet sector is fast-growing and profitable. Options include:

  • Pet shampoos and grooming sprays
  • Pet drying aids and coat conditioners
  • Pet-safe disinfectants and biological odour removers

These products allow retailers and online brands to diversify their ranges beyond traditional cleaning categories.


Specialist & Industrial Products

Private label doesn’t stop at consumer ranges. Innovation Chem also supports industrial and niche markets, with options such as:

  • Tar and bug removers (gel and solvent formats)
  • Fabric and UPVC protectants
  • Machine parts degreasers
  • High-performance screenwash concentrates (down to -80°C)
  • Surface disinfectants for facilities and transport fleets

These products are ideal for trade distributors, professional valeters, and facilities management companies.


Why Choose Private Label?

Private label manufacturing allows you to:

  • Launch your brand quickly, without investing in your own production facility
  • Access proven, market-tested formulas
  • Tailor packaging, fragrance, and performance to your market
  • Scale production from small runs to bulk supply

Work With Innovation Chem

From alcohol hand gels to luxury car waxes, from pet shampoos to eco-friendly surface cleaners — we manufacture it all. Every product is batch coded, QC tested, and packaged for compliance with UK/EU regulations.

Ready to build your own cleaning or car care brand? Contact our team today to explore the full range of private label opportunities with Innovation Chem.

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