Have you ever wanted to launch your own cleaning brand but felt overwhelmed by the process? From product development to packaging and compliance, it can seem like a maze. At Innovation Chem, we specialise in helping businesses of all sizes bring cleaning products to market quickly, safely, and cost-effectively. In fact, many of our clients go from idea to launch in as little as 90 days. Here’s how.
Step 1: Define Your Brand & Market (Week 1–2)
Every successful product starts with a clear vision. Ask yourself:
- Who is your target audience? (e.g. households, hotels, car care, retail)
- What problem are you solving? (eco-friendly, VOC-free, bulk supply, fragrance-led experience)
- How will your brand stand out? (packaging, sustainability, performance)
We work with you to refine this into a product brief that guides the rest of the process.
Step 2: Choose Your Products (Week 2–3)
Do you want to launch with a single hero product or a complete range? Options include:
- Household cleaning: multi-surface sprays, bathroom cleaners, glass cleaners
- Hospitality & commercial: bulk floor cleaners, kitchen degreasers, laundry solutions
- Specialist products: car care, outdoor cleaners, eco or VOC-free formulations
We’ll help you choose proven formulas from our library or develop something bespoke in our R&D lab.
Step 3: Samples & Testing (Week 3–5)
This is where ideas become real. Our lab prepares small-batch samples for you to test on real surfaces. We fine-tune:
- Fragrance (fresh, luxury, eco-inspired)
- Performance (grease removal, streak-free clarity, anti-fog, etc.)
- Safety & compliance (pH, stability, certifications)
Once you approve, we’re ready to scale.
Step 4: Packaging & Branding (Week 4–6)
Packaging isn’t just about bottles — it’s about brand identity. At Innovation Chem, we offer:
- Bottle sizes from 250 ml to 25 L
- Caps, triggers, closures, and induction seals
- Recyclable, rPET, and eco-friendly packaging options
We also advise on labelling to ensure full compliance with UK/EU regulations (CLP, REACH, BPR).
Step 5: Production & Quality Control (Week 6–10)
Once approved, your product moves into full-scale manufacturing. Every batch is:
- Weighed and mixed in our IBC vessels
- Batch coded for full traceability
- Induction sealed for safety and leak prevention
- QC checked for pH, viscosity, appearance, and performance
From here, your products are ready for distribution — whether that’s direct to consumers, retail shelves, or overseas export.
Step 6: Launch & Scale (Week 10–13)
Within 90 days, you can go from an idea to a fully packaged, compliant, and market-ready cleaning brand. Whether you start with 500 units or 5,000, we’ll scale production as your sales grow.
Why Choose Innovation Chem?
Launching a cleaning brand doesn’t have to take years or cost a fortune. With our private label and contract manufacturing expertise, you get:
- Proven, market-ready formulations
- Flexible batch sizes — small runs or bulk orders
- Compliance support (CLP, SDS, VOC, export-ready)
- Sustainable packaging and eco-friendly formulations
Ready to launch your cleaning brand? Talk to our team today and let’s get you from concept to shelf in 90 days.
